SEO is an extremely dynamic field, and when we take a look at the past decade, things have transformed radically. The good old days of influencing the search engine rankings by merely stuffing keywords in meta-tags and tiles are long gone!
Not just the On-Page SEO but even the Off-Page SEO strategies have undergone deep-seated changes in the last 5 years, more noticeably in the last 12 months ever since the king of search engines, Google, launched some fundamental changes in their search algorithms in form of Google Panda and Penguin updates.
The Need for Changing SEO Strategies
These upgrades in search algorithms are intended to kick out the spam in search engine results, and improve the overall experience for the Internet users, and filter out all the junk results. With changing times, we need to change the SEO strategies to keep pace with the dynamic algorithms of major search engines like Google, Bing and Yahoo!
Guest Posting – The Most Promising SEO Methodology for 2012
As the terror of the Google Panda and Penguin algorithms continues to grow, it’s important to ensure that the latest link-building methodologies adopted in the process are in sync with the expectations of the search engines. Therefore, it’s the era of devising Penguin-proof link building campaigns, and making it a point to give top-most priority to branding rather than just the keywords in anchor text.
And, keeping all the above factors in mind, guest posting is one of best ways of generating natural back-links from highly authoritative sources, and diversifying the back-link profile of your website, in turn increasing its visibility in the search engines.
Guest posts can also bring in a good deal of traffic, along with SEO benefits, such as improvement in SERP rankings for desired keywords. To top it all, there’s no scope for a Penguin-slap from such back-links generated through guest posts, and this SEO approach also helps in improving the brand visibility on the Internet.
Last but definitely not the least, the days of generating bulk links from web directories, article directories, and generic sources are long gone; it’s time to focus on the quality of backlinks over the quantity… And, there’s certainly no scope left out for spamming around – today, there’s simply no margin of error, and if you fail to get enough popularity in social media and back-links from credible sources in your niche, then your website/blog may soon be kicked out of the Google search results.
In a nutshell, it’s time to put some serious effort on your online marketing, search engine optimization, and social media marketing strategies to take the reputation of your website to a level where they’re seen as a credible source of information in the industry. And, you should make it a point to do at least a dozen of guest posts on a monthly basis on the top blogs related to your website’s niche.