Guest posting wasn’t that popular in the previous decade, and it was mostly done for branding purposes, but things have changed as Google has totally transformed their search algorithm with the latest Panda and Penguin updates.
There was a time when corporate websites never even had a blog section, but now blogging has become extremely popular. The guest posting opportunities have also increased manifolds on account of the same, and when we take a look at any vertical, there are literally hundreds of authoritative websites and blogs on the Internet. Contributing a guest post on such high quality blogs and websites gives an opportunity to expose your brand to their reader-base, as well as to improve the authority of your website by obtaining a powerful backlink from such credible sources.
Can I Do Guest Posting In Any Niche
Well, the answer is “Yes” in most of the cases, but there could be a few very specific niches (such as fish keeping) where it may be tough to find relevant blogs and websites that accept guest posts, but there are always plenty of guest posting opportunities from the broader perspective.
For instance, if you have a website that markets bathroom taps specifically, then you can always do guest posts on blogs focussing upon interior designing, home décor, bathroom vanity, and even hobby blogs discussing the importance of a contemporary bathroom.
Why Has Guest Posting Become So Popular These Days?
Ever since the Google Penguin update, folks are wary of building backlinks from low quality sources, and bulk web directory submissions, article marketing and similar approaches have become obsolete. It’s time to build only authority backlinks from selected sources that are perceived to be really powerful by search engines.
In short, focus must shift from quantity to quality in terms of link building, and guest posting provides the perfect way of building only the authoritative links from the leading blogs in your website’s niche.
Are the Guest Posting Opportunities Likely to Grow in Near Future?
Well, it’d be safe to say that there are countless guest posting opportunities at this point of time, and things are going to get only better in the upcoming times, because as soon as the webmasters and small business owners realize the importance of building influential links to their website, they’re likely to approach the guest posting providers to help them out in the process.
Therefore, it’s quite likely the opportunities will grow at a bigger pace over the coming years, and we might see a steep rise in number of guest posting providers in the market. However, just like any other facet of SEO, guest posting will also be about obtaining backlinks from the best possible sources, and once again it’ll boil down to the survival of the fittest.
The webmasters that manage to find reliable guest posting providers and build high domain authority, will manage to survive the Penguin storm, while those who don’t will falter, and their websites might be swept off the Internet when the Penguin storm and its dust settles down!