Guest posting is a high value SEO technique. It can give you long term results in terms of targeted traffic and good rankings on many search engines. However, you will only succeed with it if you follow a few rules of thumb. Mindless guest posting won’t do your website any good, but will only serve to damage its reputation instead. Here are a few guidelines that should help you get results from your guest postings.
By far the most important thing about your guest posting is where you post them. You can post them on generic websites and blogs, but they won’t give you the kind of traffic conversion rate you want. Instead, search for and choose blogs that are relevant to your niche. Here you will find visitors who are your potential customers.
You can’t make a person visit your website to buy shoes if he is looking for a plumber. Regardless of what your business niche, there are a number of blogs on the internet that cater to it. Many of these blogs accept guest posting to give their readers a wider range of topics.
Most have their own set of rules, but they are generally very similar to each other. Communicate with the owner of the blog and get to know about what kind of posts are expected of you. Once you have an idea about that, you will be able to write good guest posts that have a greater chance of being read by people. They will eventually give you more targeted incoming traffic.
Make sure that the tone of your guest posts is casual and friendly. You could be writing about a serious topic, but you don’t want to sound like an academician. Use simpler terms that readers will be able to understand. If they like your guest posts, they will be more confident that they can find what they want on your website.
Ask the blog owner about the length of guest posts she expects from you. Some of them may want short posts that are about 300 words long. Others may want longer ones. Still others may not care about the length as long as the content quality is good and it is helpful to the readers. In general, you want to keep your guest posts at a comfortable length, so readers are not intimidated by it.
Another very important aspect of your guest posts is how original they are. Simply rehashing existing content and calling it your own post will not cut it. Use your own experience or delegate it to a high quality service to come up with genuine and original content. If you want readers to get hooked on to your posts and attract them towards your site, give them something they haven’t seen or heard of before.
High quality and niche based targeting is what gives guest posting a decisive edge over article writing. It is the difference between a helpful piece of content and a piece of spam.